Case Study
Crafting an immersive virtual assistance platform for patients undergoing physical therapy
Spry
SPRY introduces a groundbreaking approach to physical therapy (PT) with its advanced AI technology, aiming to transform PT clinics for the future. It envisions making movement health universally accessible, ensuring a healthier, pain-free life for all. By humanizing technology, SPRY offers personalized musculoskeletal (MSK) services, striving to bridge the gap between physical therapists and patients through automated and individualized solutions. Its mission is deeply rooted in the belief that every person deserves personalized healthcare, pushing the boundaries of innovation to humanize technology in healthcare
Industries
B2C, B2B, and SaaS software in healthcare.
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Product thinking
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UX UI design
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Interaction design research
Services we offered
The UX and Interface Design must closely emulate the real-world physical therapy experience to ensure that users in physical distress feel guided and supported. The challenge lies in designing guided exercise training modules that capture potential user errors comprehensively and provide constructive feedback to ensure users feel properly guided throughout their journey.
Challenges
In the Spry Movement App, the exercise module was one of the biggest and most important modules to crack. The real success of the app was dependent on whether the users would adapt to this way of exercising. And that's possible only when users find real-world confidence in the virtual trainer. Therefore, we divided the Exercise module from the rest of the portal design and dedicated Phase 1 to the exercise module design.
UX Design & Approach
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Stakeholder's interview and exercise
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User journeys and flows mapping
01
Requirement gathering and project debriefing
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Preliminary check
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Exercise categories
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Tracking parameters
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Live environment design
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Feedback mechanism
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The below steps were defined:
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Cases identification such as exercise posture errors, success, qualitative feedback
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Information architecture for exercise
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Virtual assistance (exercise) design
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Information architecture for onboarding, timeline, status, calendar, profile section
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Design of other supporting modules like profiles, accounts & therapy management
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Supporting modules
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Design system and UI component design
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UI design and final mockups
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UI design
The platform digitally maps the user's skeleton and the movement points to identify the degree of exercise correctness. We identified six matrices using which we can signal a user whether they have maintained the correct posture.
The matrices were:
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Angle
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Direction
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Motion/Speed
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Distance
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Arcs
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Rhythm
Posture cases and design thinking
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The company capitalizes on the software’s UX/UI, positioning it as a distinctive platform selling point (USP).
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Spry, a health-tech startup, secures $7 million in funding from Eight Roads Ventures following the successful delivery of the initial intricate product design within a remarkable 3 month timeframe.
Impact
The company strategically highlights the software’s UX/UI as a distinctive selling point (USP) for the platform, as emphasized in this excerpt from the website.
"Navigating through SPRY feels as natural as having a conversation. The intuitive interface guides therapists seamlessly from scheduling appointments to tracking progress. What's remarkable is SPRY's attention to detail; every button and every feature is thoughtfully placed for maximum efficiency."