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Want to understand the key elements in designing an impactful listing page in just a few minutes? Check out this quick video for a deep dive into Listing Page design: #SassySaaS Ep.1: Watch the video.
If you’re up for a detailed read, keep reading! our blog breaks down the must-know components of a listing page for your SaaS, Fintech, and D2C products, offering practical insights and tips to help you design an effective and user-friendly experience.
Let's explore how you can create SaaS listing pages that truly stand out.
What is a Listing Page?
A listing page is a central feature in SaaS applications where users can browse, filter, and manage a collection of items. This page acts as a hub for displaying multiple entries, whether they are products, services, or data records. The design of this page is crucial for facilitating user navigation and decision-making.
Key Components of a Listing Page
1. List Items
List items are the individual entries displayed on the listing page. They represent the core content that users will interact with and should be presented in a clear, engaging manner.
List items can be represented in various formats depending on the context. For instance:
- Cart: In an e-commerce platform like Myntra, each product in a shopping cart is a list item. The cart displays individual products with images, names, prices, and quantities, allowing users to review their selections before proceeding to checkout.
- Tables: On a SaaS application for managing customer data, such as Zoho CRM, list items might be displayed in a table format. Each row in the table represents a customer record with columns for details like name, contact information, and status.
- Cards: In a travel booking platform like MakeMyTrip, list items might be presented as cards, each showcasing a different travel package with a summary of details like destination, price, and user ratings.
Design Tips:
- Visual Hierarchy: Ensure that key information is prominently displayed. Use high-quality images and concise text to make each item stand out.
- Consistency: Maintain a uniform design for list items to create a cohesive look and feel across the listing page.
2. Search
Search functionality allows users to quickly find specific items or entries by entering keywords or phrases. This feature is essential for enhancing usability, especially on platforms with extensive content.
The search component can vary based on its application:
- Search Bar: On an e-commerce site like Flipkart, a search bar at the top of the listing page enables users to type in product names, brands, or categories to find specific items.
- Autocomplete Suggestions: As users type, the search bar can provide real-time suggestions, such as related product names or popular search terms, to help users refine their queries.
Design Tips:
- Visibility: Place the search bar in a prominent position, typically at the top of the page or in a fixed header.
- Real-Time Feedback: Incorporate features like autocomplete and search suggestions to help users find relevant results quickly.
3. Filter
Filters allow users to narrow down their choices based on specific criteria. This feature helps users refine their search results to find the most relevant items.
Filters can be presented in various formats:
- Sidebar Filters: On a job portal like Naukri.com, filters might be displayed in a sidebar, allowing users to select criteria such as job type, location, company, and experience level. This layout provides a clear view of available options without cluttering the main content area.
- Dropdown Menus: For an online real estate platform like 99acres, dropdown menus might be used to filter properties based on criteria like price range, number of bedrooms, and property type.
Design Tips:
- Clarity: Ensure that filter options are clearly labeled and easy to understand.
- Interactive Elements: Use checkboxes, sliders, or dropdowns for filter options to make the filtering process intuitive and user-friendly.
4. Sort
Sorting options enable users to arrange items in a specific order, such as by date, price, or relevance. This feature helps users view content in a way that suits their preferences.
Sorting can be implemented in different ways:
- Dropdown Menu: On a fashion retail site like Jabong, a dropdown menu allows users to sort items by criteria such as “Price: Low to High” or “Newest Arrivals.” Users can select their preferred sorting option to view items accordingly.
- Sort Buttons: For an online grocery store like BigBasket, sort buttons might be used to quickly switch between sorting options like “Best Sellers” or “Top Rated.”
Design Tips:
- Relevance: Offer sorting options that align with the type of content displayed. Ensure that sorting criteria are intuitive and useful for users.
- Ease of Use: Position sorting controls in an easily accessible area, such as near the top of the listing page.
5. Pagination
Pagination divides content into manageable sections, allowing users to navigate through multiple pages of entries. This feature prevents information overload and helps users find what they’re looking for more efficiently.
Pagination can be implemented in several ways:
- Page Numbers/ Numeric Indicators: On a book sales platform like Flipkart, pagination might include page numbers at the bottom of the listing page, allowing users to jump to specific pages, such as “Page 1 of 10.”
- Next/Previous Buttons: For a job portal like Indeed, “Next” and “Previous” buttons enable users to navigate between pages of job listings, making it easy to explore more options without overwhelming users with too much information at once.
Design Tips:
- Clarity: Use clear pagination controls, such as “Next” and “Previous” buttons, and ensure that page numbers are easy to understand and navigate.
- Navigation Options: Provide options for users to jump to specific pages or adjust the number of items displayed per page to enhance usability.
Best Listing Page Design Examples
GMail:
Apple:
Amazon:
Nike:
Conclusion
Stay tuned for our next post, where we’ll dig deeper into UX strategies and design principles tailored for SaaS, Fintech, and D2C products.
We’d love to hear your thoughts—drop them in the comments below. If you’re looking to elevate the UX design of your SaaS application, reach out to us at Ungrammary Creatives or www.ungrammary.com for expert guidance.
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