CASE STUDY
Analyze User Behavior to Enhance Engagement, Drive App Adoption, and Promote Financial Products
Adani Capital
The Adani Capital Application serves as an instrumental tool in empowering the Indian farming community. This application grants farmers access to a diverse range of resources, including educational materials, government policies, and essential financial services such as credit lines and insurance options. Effectively consolidating a previously fragmented ecosystem, the app offers a comprehensive, one-stop solution, equipping farmers with the necessary knowledge to make informed decisions.
Adani Capital
Industries
B2C
Services we offered
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User research
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Product analysis
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UX copy testing
Challenges
Understand from the target group about the app features that will be helpful for them and will be a motivation for them to not only download the app but also use it daily. Identifying the right feature/solution for Adani Capital’s truckers app. Discover the engaging feature which adds value to the customer’s life cycle.
Service we provided
We provided a range of services to ensure a user-centered design. Through user interviews, we gained insights into user needs and challenges. Competitor analysis helped us identify opportunities to stand out, while UX copy testing ensured the messaging was clear and engaging. Together, these services allowed us to deliver a design tailored to the client’s goals.
User Interview: A Glimpse at Our Interview Questions
In our User Interviews, we asked a series of carefully crafted questions to explore user behaviors, preferences, and challenges. These questions, tailored to the project’s goals, helped us uncover key insights about how users interact with financial services, technology, and agricultural resources. By focusing on the what, why, how, and when, we ensured a thorough understanding of user needs, forming the foundation for a user-centric design.
Snapshot
We captured real moments from our interviews, giving us a peek into users' lives. These snapshots reveal the challenges and needs that guide our design, turning data into stories that drive better solutions.
Breaking It Down: The Key Learnings from Our Research
Our research uncovered important insights into user needs and challenges. It highlighted the importance of designing solutions that are intuitive, accessible, and inclusive, addressing both technological limitations and cultural contexts.
Essentials for a Seamless User Experience
A seamless experience requires intuitive design that supports diverse needs. It should be easy to navigate, adaptable to different proficiency levels, and comfortable for all users to interact with naturally.
Our Strategic Approach to Design
Our design journey unfolds in four key steps: Inform & Engage, Educate, Pitch, and Drive. We start by grabbing attention, then build understanding, excite with value, and finally inspire action—making sure every step feels purposeful and impactful.
Impact
Our research shaped the Adani Capital app, delivering an innovative, user-centric design that addressed real needs and boosted engagement. Its success led to industry recognition, with the app winning the prestigious IF Design Award—a testament to the power of research-driven design.
