Case Study
Scaling OZiva: Crafting a brand and product experience that catapulted to a $100 Million D2C success
OZiva
OZiva stands as India's premier Clean Label Active Nutrition Brand, skillfully merging the tenets of Modern Food with the ancient wisdom of Ayurveda. The brand is deeply committed to fostering the personal growth of individuals seeking to enhance themselves, embodying a belief in the untapped potential within each person. OZiva's dedication is to ensure individuals can achieve optimal physical and mental fitness through High-Quality Clean Nutrition, precisely what is deserved for a healthier lifestyle.
Industries
Direct-to-consumer (D2C), healthcare, and FMCG.
-
Packaging and branding experience
-
Marketing collaterals
-
Product packaging
Services we offered
As OZiva embarked on a significant expansion of its product line, the brand faced the intricate challenge of diversifying into new categories while ensuring a cohesive brand language. With an existing foundation in a limited number of SKUs, OZiva aimed to broaden its horizon by introducing a variety of products tailored to both general wellness and specific health concerns. The new range was set to include Protein, Multivitamins, Meal Replacements, Biotin, Collagen, Hair Serum, Face Serum, Hormonal Health, and Superfoods, with certain categories designed specifically for men and women. Additionally, OZiva sought to extend its reach beyond the digital realm and establish a physical presence on offline shelves.
The core challenge lay in crafting a brand language that remained consistent across this expanded product range. This language needed to not only foster brand recall among consumers but also convey that each product, despite its unique focus, originated from the same brand ethos of combining modern nutrition with ancient Ayurvedic wisdom.
Challenges
Our design leadership joined forces with OZiva's founders to create a unified visual identity that spans all product packaging, promotional materials, and in-store displays, ensuring brand coherence and recognizability.
Design approach
We focused on developing a visual theme characterized by a harmonious color palette, strategic logo placement, and typography selection that reflects OZiva's dedication to clean, natural ethos.
01
Visual theme creation
The existing packaging was completely redesigned, and this new design language was applied to over 25 products. This effort included creating variations for each product to accommodate different flavors and sizes, ensuring a uniform brand experience.
02
Packaging redesign and expansion
Design was leveraged not just for visual appeal but as a vehicle for education. Packaging includes detailed information about ingredients, their benefits, and their alignment with Ayurvedic principles.
03
Beyond aesthetics - educational focus
By meticulously crafting a brand language that was both versatile and unified, OZiva successfully navigated the challenges of product line expansion. The brand not only achieved increased recall among consumers but also established a strong, coherent identity that resonated across both digital and physical retail landscapes, paving the way for OZiva's growth as a holistic nutrition brand.
Today Oziva is a $100M dollar brand acquired by Hindustan Unilever.
Impact
The team at Ungrammary is a joy to work with - perceptive and able to propose striking and valuable branding design solutions. They did a great job of designing our product packaging and demonstrated exceptional patience and creativity. Highly Recommended.
Aarti Gill
Founder - Oziva