Case Study
Brand management and creative monitoring of Fossil and its portfolio brands in 7 countries.
Fossil
Fossil Group, Inc. is a global lifestyle design, marketing, distribution, and innovation company with a diverse portfolio of world-class brands, creating one-of-a-kind watches, handbags, jewellery, and small leather goods. They have 12 brands in the diverse portfolio, which includes names like Skagen, Diesel, Armani Exchange, Kate Spade, Emporio Armani, and Michael Kors.
Industries
Lifestyle, B2C, and fashion.
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Brand auditing
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Digital creative monitoring
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Capability mapping
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Celebrity and seasonal monitoring
Services we offered
Fossil Group brought Ungrammary on board to unify its brand assets experience across digital platforms spanning seven APAC regions. The existing involvement of numerous local design agencies resulted in a fragmented brand representation. The objective was to closely monitor and audit the digital platforms for ossil and other portfolio brands in 7 countries across 34 Digital platforms. The Regions include India, Australia, South Korea, Japan, Malaysia, Singapore and Hong Kong.
Challenges
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Brand auditing for 30+ digital platforms of Fossil and produces comprehensive audit reports. We constantly coordinate with Fossil's marketing team to share feedback and reports to improve their brand presence across all the digital platforms.
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Mapping the brand alignment of Fossil with the brand guidelines pointers across all digital platforms. Capability mapping helps us to check that the digital platforms are used to their fullest to communicate about the brand.
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We make sure that the season launch and festive launch are on time and uniform across the all-digital platform. Once the celebrity/ influencer contract is approved or terminated, it is the responsibility of the agency to make sure that all the creatives in the digital public domain are aligned according to the new contract and product guidelines.
Fossil digital brand management: Assurance of consistency & impact
The Fossil group includes brands like Fossil, Skagen Denmark, and Misfit. We also monitor the brands, for which Fossil makes licensed accessories. These Brands Includes Diesel, Emporio Armani, DKNY, Tory Burch, Armani, Kate Spade, and Karl Lagerfeld,